https://www.robertkinslow.com/writing-your-bio/ Business with Purpose is Business-as-different Mon, 04 Oct 2021 03:45:45 +0000 hourly 1 https://wordpress.org/?v=7.0.4 https://www.robertkinslow.com/writing-your-bio/#comment-115 Mon, 04 Oct 2021 03:45:45 +0000 https://www.robertkinslow.com/?p=1852#comment-115 People don’t care about your history. They want to know what you have accomplished recently and how you can help them.
Rob is right when he says a bio must be tailored to its purpose. An application for a job with a large business willl first be scanned by a computer. It will be looking for skills announced in the job application. Make sure it can find them. If your resume is approved by the computer, an onboarding clerk with spend a minute looking for skill and accomplishment info. Make sure it is easy to find.
If it is a bio for an about page on a website.be sure to describe your business mission and how you can help your customer. Then have separate pages for key members of you team. Team member bios should include a picture and a micro-story about how each member fits in your organization.

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